Growth Marketer

📍 Location: Bangalore (Remote-friendly)

🗃️ Type: Full-time

💸 Compensation: Market standard (early-stage startup)

🌍 About Oncourse

Oncourse is building a new learning medium powered by AI and learning science. We’re a smart learning partner for medical students preparing for NEET-PG, INI-CET, and USMLE—helping them study better, recall faster, and measure real progress.

We already have product-market pull. Now we want distribution that compounds.

That’s where you come in.

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🎯 The Role: UGC & Short-Form Growth Lead

We’re looking for someone to own and scale TikTok + Instagram through UGC.

Not corporate social media. But raw, native, high-velocity consumer content that feels like it came from students, not a company.

This role sits at the intersection of content, growth, and product insight.

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🧠 Who We’re Looking For

You’ll do well here if you:

Understand TikTok & Reels deeply—hooks, watch time, retention curves, formats that repeat.

Work with creators and develop a creator and/or influencer programs.

Have hands-on experience creating or scaling UGC (your own account, a brand, or a creator network).

Think in systems: creators → briefs → content → feedback loops → scale.

Are obsessed with experimentation: formats, angles, creators, edits, CTAs.

Can look at a video and say why it worked—or why it didn’t.

Are comfortable working closely with product teams to translate features into scroll-stopping narratives.

Early-career but high-agency beats “experienced but passive.”

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🚀 What You’ll Be Doing

Build and scale a UGC engine for TikTok & Instagram.

Recruit, brief, and manage student creators (India + global).

Turn Oncourse features into native short-form storylines:

“How I study before exams”

“Things med school doesn’t teach you”

“This saved me hours during revision”

Iterate fast: post → learn → refine → repost.

Work closely with founders, product, and design to align content with real product value.

Track what matters: hooks, retention, saves, comments, sign-ups—not vanity metrics.

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❌ This Role Is NOT For

People who only schedule posts or only chase aesthetics.

Anyone who needs rigid instructions or slow approvals.

Folks uncomfortable with ambiguity, feedback, or fast iteration.

People who don’t enjoy being in the weeds—DMs, comments, creators, drafts.

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🧰 Tools You’ll Use

TikTok & Instagram (deeply)

CapCut / Premiere / native editors

Notion / Coda (content systems)

Slack

Analytics dashboards

AI tools for scripting, ideation, and iteration

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🎁 Why Join Oncourse

You’ll own distribution, not just content.

Direct impact on growth—your work shows up in real metrics.

Fast shipping culture. Weekly iteration is the norm.

Remote-first, flexible hours, high trust.

A team that cares about thinking clearly, writing well, and building things that matter.

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📈 What You’ll Learn

How to build a repeatable UGC growth machine.

How consumer psychology + algorithms actually work.

How product, content, and growth intersect in an AI-native startup.

How to turn insight into leverage.

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How to Apply

If you’re ready to help us revolutionise education, we’d love to hear from you! You can fill up the form below and we will get in touch soon.

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